Not Just Founder Friendly.
We Are Founders.


We’ve Been There Before And Are Still In the Game

We are the founding CEOs of companies like LiveRamp (NYSE: RAMP), Brightroll, SafeGraph and Pipedream. We are investors in 200+ companies including Chime, Coinbase, Niantic, StockX, GetYourGuide, Marqueta, Datavant. We have led companies from founding to $300m+ in annual revenue and hundreds of employees. We are currently running venture backed businesses and have deeply relevant experience and empathy.

Deep Alignment

We believe in relationships built on trust and growth, instead of control. We typically pledge to vote our shares with the founders. We want to be the first call without fear of repercussions.

Seed to Series B

We have been a part of many companies and are comfortable across the various life cycles of a company and founder’s journey.

FOUNDING CEOs, Operators &

Jeff's Headshot

Jeff is the Managing Partner at Flex Capital and leads the Flex investment team. Prior to Flex, Jeff was an investor at Battery Ventures for 7 years, investing across sectors and stages. Most recently, Jeff spearheaded the firm’s consumer growth efforts, making multiple notable investments in marketplaces.

At Flex Capital, Jeff is passionate about taking learnings from consumer products and applying them to enterprise software businesses to achieve product led growth.

Jeff’s personal and historical investments include Coinbase, Niantic, GetYourGuide, StockX, Flexport, 6Sense, Wag, SpotHero, Earnest

Auren's Headshot

Auren is the co-founder and CEO of SafeGraph. Auren is a serial entrepreneur and has founded (4) companies in his career.

Most notably he was the was the founding CEO of LiveRamp. The company was acquired by Acxiom (ACXM) for $310M in 2014 and achieved $100M in ARR shortly after the acquisition. LiveRamp (now NYSE:RAMP) recorded $280m+ of revenue in 2019.

Auren is also the co-founder of Dialog and is an active angel investor with over 100 investments.

Tod's Headshot

Tod is the co-founder and CEO of Pipedream. He previously served as Founder and CEO of BrightRoll between 2006 and 2014. Tod led the company to an acquisition by Yahoo! for $640M. He then served as Vice President, Display and Video Advertising Products of Yahoo until 2017.

Under Tod’s leadership, BrightRoll scaled the business to $300m+ of revenue and reached profitability in 2012. After the acquisition, the company integrated legacy assets from Yahoo! and drove over $1.5B in revenue through the platforms in 2016.

Tod is an active angel investor with over 50 investments.

Jeff's Headshot

Karyn is the Head of IR at Flex Capital. Prior to joining Flex, she was responsible for IR and fundraising at several PE and hedge fund managers, including 3G Capital and Stelliam.

Karyn started her career as an investor, initially as an equity analyst at PGGM Investments and later as an allocator at Access Industries and the Brown University endowment. She graduated from the Huntsman Program at the University of Pennsylvania and is a CFA charterholder.

Jeff's Headshot

Mario is a principal on the Flex Investment team and focuses on investments in Enterprise Software and Data / OSS. He also oversees the Flex portfolio and supports our founders with GTM and Growth strategy.

Prior to joining Flex, Mario worked as a Head of Growth for several Enterprise Software companies such as Pusher and GitBook, where he built and scaled Go-To-Market teams. Mario holds a BBA from Hult International Business School.

Jeff's Headshot

Rajal is an associate on the Flex investment team and focuses on Enterprise Software and healthcare investments from seed to series B.

Prior to joining Flex, Rajal worked as a consultant at the Boston Consulting Group and on the NBA's innovation team where he led several strategic projects. Rajal holds a BBA from the University of Michigan.

Jeff's Headshot

Lily is the Growth lead at Flex Capital. She runs the Flex sourcing engine and works on all things growth. She also supports our portfolio companies with GTM advice.

Before joining Flex, Lily spent 4 years at Tessian building and scaling their go-to-market infrastructure. She saw the company grow from Seed to Series B and helped the marketing engine contribute for the majority of Tessian's total sales pipeline. Lily holds a bachelor’s in Human Geography from the University of Exeter.

Jeff's Headshot

Abby is Flex’s Finance and Operations Manager. She oversees the firm's accounting, audit, tax, and administration teams and manages internal operational matters.

Before joining Flex Capital, Abby was an Accounting Manager at Aduro Advisors, where she supported various venture capital firms, from first-time fund managers to firms with 20+ entities. Abby holds a bachelor’s in Accounting from the University of Colorado Boulder.


Featured Limited Partners.