Not Just Founder Friendly.
We Are Founders.


Evolving the Venture Model

Our unique approach puts experienced CEOs at the center of the investment process. Our team combines seasoned venture investors and Dual Threat CEOs – founders who are running companies and also investors at Flex.

We've Been There Before And Are Still In the Game

We are the founding CEOs of companies like LiveRamp (NYSE: RAMP), Brightroll, SafeGraph and Pipedream. We are investors in 200+ companies including Chime, Coinbase, Niantic, StockX, GetYourGuide, Marqeta, and Datavant. We have led companies from founding to $300m+ in annual revenue and hundreds of employees. 

Deep Alignment & Hyper-Relevant Experience

We are in the same shoes as the entrepreneurs we support. We get the founder’s journey because we are still on it ourselves. We believe in relationships built on trust and growth, instead of control. We want to be the first call without fear of repercussions.

Seed to Series B

We believe in empowering our fellow founders at the early stages of development. Whether we’re leading the next round or playing a supporting role on the cap table, we want to be on the team helping founders take breakthrough ideas and turn them into world-changing companies.


Auren's Headshot

Auren is the co-founder and CEO of SafeGraph. Auren is a serial entrepreneur and has founded several companies in his career. Most notably, he was the founding CEO of LiveRamp.

The company was acquired by Acxiom (ACXM) for $310M in 2014 and achieved $100M in ARR shortly after the acquisition. LiveRamp (now NYSE:RAMP) recorded $280m+ of revenue in 2019.

Auren is also the co-founder of Dialog, is an active angel investor with over 100 investments and is the host of World of DaaS, a podcast for data enthusiasts.

Tod's Headshot

Tod is the co-founder and CEO of Pipedream. He previously served as Founder and CEO of BrightRoll between 2006 and 2014. Tod led the company to an acquisition by Yahoo! for $640M. He then served as Vice President, Display and Video Advertising Products of Yahoo until 2017.

Under Tod’s leadership, BrightRoll scaled the business to $300m+ of revenue and reached profitability in 2012. After the acquisition, the company integrated legacy assets from Yahoo! and drove over $1.5B in revenue through the platforms in 2016.

Tod is an active angel investor with over 50 investments.

Jeff's Headshot

Rajal is a Partner on the Flex investment team and focuses on Enterprise and Vertical Software investments from seed to series B. He also oversees the research function at Flex, focusing on emerging market trends.

Prior to joining Flex, Rajal worked as a consultant at the Boston Consulting Group and on the NBA's innovation team where he led several strategic projects.

Jeff's Headshot

Lily is the Head of Data at Flex Capital. She runs the Flex sourcing engine and builds GTM systems for the team. She's also an associate on the Flex Investment team.

Before joining Flex, Lily spent 4 years at Tessian building and scaling their go-to-market infrastructure. She saw the company grow from Seed to Series B and built their marketing engine, generating the majority of Tessian's sales pipeline.

Jeff's Headshot

Abby is Flex’s Finance and Operations Manager. She oversees the firm's accounting, audit, tax, and administration teams and manages internal operational matters.

Before joining Flex Capital, Abby was an Accounting Manager at Aduro Advisors, where she supported various venture capital firms, from first-time fund managers to firms with 20+ entities.



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