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Facet CEO Anders Jones on the biggest heist in finance, how advisors really sell permission, and the great boomer wealth transfer

By Auren Hoffman
Anders Jones, CEO and Co-Founder of Facet, in conversation with Auren Hoffman
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Anders Jones is the CEO and co-founder of Facet, a fintech company built to bring high-quality, flat-fee financial advice to an underserved market: the mass affluent. Facet has raised over $250M and manages more than $7B. Anders has seen the real finances of tens of thousands of households.

In this episode of Summation, Anders and Auren discuss:

  • why the percentage-of-assets fee is the greatest heist in finance
  • the retention data showing people stick 3x longer when you help them act, not just advise
  • the horizontal wealth transfer to spouses that nobody is planning for
  • why most companies should never raise venture capital

You can find Auren Hoffman on X at @auren and Anders Jones on LinkedIn