Flex Capital is excited to announce our investment in Giant's $8M seed round.
The internet is optimized for attention, but kids need imagination. Giant is building the platform that turns children from passive consumers into creators of their own stories — and at Flex we're thrilled to be part of it.
Flex Capital is proud to have participated in Giant's $8 million seed round led by Matrix, Decasonic, and Griffin Gaming Partners, with participation from Perceptive Ventures, Arbitrum Gaming Ventures, Unpopular Ventures, and LightShed Ventures. Founded by CEO John Kobs — who previously built and led Apartment List for 14 years — Giant launched in May 2025 and has already surpassed 1 million minutes of conversation between children and characters, with more than 200,000 personalized episodes viewed.
What Giant Does
- Watch. Children become cartoon characters and star in personalized shows featuring their name, voice, and interests, turning screen time into stories built just for them
- Create. Young creators design their own episodes and worlds, making choices that shape their adventures and grow with their imagination
- Talk. Kids hold real conversations with characters who listen, remember, and respond — all with no ads, no tracking, and no data collection, designed with input from child development experts
Why We Invested in Giant
We believe the future of children's entertainment is interactive, and Giant is defining the category.
"Last year we invested in Giant. John Kobs and team have built a platform that enables kids to create their own favorite show in a matter of seconds. The next generation's favorite characters won't be Disney characters — they'll be their own creations"
— Paul Johnson, General Partner at Flex Capital · Read the full comment on LinkedIn →
We're proud to support the Giant team as they build the future of imagination.
